Blogs are not just for pumping sunshine
I just learned from a high school friend about this very tragic event.
In a nutshell Tara Vachon boarded her pet for a temporary stay at the Ottawa Humane Society and they euthanized her pet.
This is so sad and unfortunate that I can hardly bare to read the story. I am sad for Tara Vachon’s loss.
Of course other people are appalled and even outraged by this event. My friend from high school said he had sent a letter and was waiting for a response.
I went to the Ottawa Humane Society Web site to see if there was a response. I could not find anything. Just in case the organization wasn’t very versed in the use of Blogs and Web sites, I sent them a note to find out if they have a response in their Blog. Here’s the dialogue.
Yesterday at 5pm to email I found at their site:
Is the above article about your organization? — Darcy Whyte, Inventor, Artist
Today at 10:30am:
Manager: Communications, Ottawa Humane Society, 245 West Hunt Club Rd., Ottawa, ON K2E 1A6, Tel: 613-725-3166 ext. 261, Fax: 613-725-5674, Emergencies: 613-725-1532, www.ottawahumane.ca
Today at 10:35am:
There’s no response to the article in your blog?
People are outraged by the mistake.
This is a serious event and I was disappointed that there had not been a response in the Blog. Not even a mention. Not their side of the story, not condolences, not an explanation.
This is an example of an organization may not be benefiting fully from their internet presence. They missed an opportunity to explain their position, express regrets and talk about improvements to their process.
They wrongly think that the blog is only for pumping sunshine. But it can also for responding to events such as this.
I know some people are going to argue that there hasn’t been much time for them to make a response.
1) They can respond to the situation even before traditional news does.
2) It’s important to respond fast. This is a sensitive issue.
3) A lack of a response through that channel reduces the authenticity of their Web site and the trustworthiness of the organization.